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Jael Rucker Associate Commerce Strategist Covers all things commerce and entertainment Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024 Studied journalism and marketing at Columbus State University in Georgia

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And we thought the most famous dress in the world was a GAP dress with Presidential DNA on it

"The dress" is a viral meme that launched to stardom on 26th February 2015, when the world disagreed over whether the item of clothing below was black and blue or white and gold