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But scientists now say the dress in the original photo was made up of pixels that were BROWN AND BLUE

Pascal Wallisch, a neuroscientist at NYU, concluded in a study from 2017, the differences in perception of what colour the dress is are due to our assumptions about how the dress was illuminated

The British company that created the dress, Roman Originals, says the dress sold out by Friday morning, with about 300 selling in the first half hour of the debate

When choosing a wedding dresses with a sweetheart neckline, remember : the most important thing is your comfort, confidence, and the emotions it evokes

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