I wrote about finding your personal style here but the biggest takeaways for quickly finding the perfect dress should be knowing your coloring (are you cool/warm, etc) and your shape (hourglass, pear, etc.)
This makes it super essential that extra attention is put into choosing your special dress
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Put it under gray or charcoal and the Museum brown does what flat brown can't: in a photograph it reads rich, in person it moves
"Some people assume that the color is warm, so they subtract some orange from the dress and see blue and black, but some people assume the light is cool colored, more blue sky, so they subtract the blue color." There isn't enough evidence to tell us why exactly some brains are more likely to make one assumption over the other, though Conway has theorized it could be linked to how much waking time you spend under light, like the blue sky versus incandescent illumination