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Kelsey Doorey, 29, questioned why bridesmaids should spend so much money on a dress they likely would never wear again, so, one year ago, she launched Vow to Be Chic, a website on which bridesmaids can rent designer gown for far less than the purchase price
This approach is especially appealing for weddings that want a modern editorial mood instead of a fully uniform lineup
The principles are simple: understand the role of each dama, choose a color that complements the celebrant rather than copying her, coordinate silhouette and length so the group looks intentional, remember the chambelanes, and handle the budget and timeline with fairness and care
Measurements PRODUCT SKU: ME0268 DRCR