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Neetzan Zimmerman, formerly an editor at another viral content machine, Gawker, and widely considered an expert in virality, tweeted that the dress is a "viral singularity." It appears to have started with a Tumblr post of the photo, headlined "what colors are this dress," and spread from there as those who saw white-and-gold engaged in pitched battles with the blue-and-black camp

About Me: Fabric Composition: Polysilk

Garment Measurements in Inches: Small/Medium | Length 30"

You don't necessarily need to enlist the help of an entire glam squad on your big day if you don't want to

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