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Instagram content While Matoshi says that sales of her strawberry dress have spiked over 1,000% in the weeks since late July, one unusual element of the dresss popularity is the way it has accrued a fandom of young people who have found creative ways to enjoy it without necessarily ever purchasing or wearing it themselves, something she's incredibly humbled by

I start to giggle, and then I laugh, quaking on all fours

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While leaving the house, people shouted names at them in the street