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ISBN: 9781485700944
Key issues of business success or failure
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ISBN: 9781776082186
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Product Management Third Edition biology ISBN: 9781485700944The product offering is the common factor that links an organisation to its customers. As the product is the focal point around which other elements of the marketing mix are planned, decisions about the product form the very centre of marketing strategy and management and therefore, in a sense, form the heart of the organisation. Product management is an interactive handbook which describes and illustrates product decisions within the South African