After sending out cheap cards to get you onto the board (like Sergeant Tibbs, Courageous Cat or Aladdin, Prince Ali), try to buff them whenever possible with items and characters such as Megara, Pulling the Strings
By releasing starter decks as each new set comes out, even longtime players are introduced to new strategies that they may not have thought of previously
But if you're very much a fan of this Princess, you might both be happy she's more affordable than some other cards, while sad and wanting this card to be worth much more
This leads to people opening each box in a case until they hit the highest guaranteed rarity, then selling the rest
Other card games sometimes have guaranteed amounts of certain rarities in a booster box, or in a case of booster boxes