Brand Gap How to Bridge the Distance Between Business Strategy and Design (Revised) This Textbook is Essential Reading

This Textbook is Essential Reading for All Information Systems Modules With a Strategic Focus and for Broader Strategic Management

in the Days and the Years Following

the Chapters Provide a Contemporary

His Youthful Point of View Provides the Novel With a Notably Direct

Carefully Written Language Level

Brand Gap How to Bridge the Distance Between Business Strategy and Design (Revised) This Textbook is Essential ReadingThe Brand Gap is the First Book to Present a Unified Theory of Brand Building. Whereas Most Books on Branding Are Weighted Toward Either a Strategic or Creative Approach, This Book Shows How Both Ways of Thinking Can Unite to Produce a "Charismatic Brand" A Brand That Customers Feel is Essential to Their Lives. in an Entertaining Two Hour Read You'll Learn * the New Definition of Brand * the Five Essential Disciplines of Brand Building * How Branding