Merchant's Daughter dress Jacaranda Avenue captures the poetry

Jacaranda Avenue captures the poetry of a season in bloom through the language of handcrafted South cotton

Before it reaches the loom

The panelled silhouette brings together complementary hand block-printed motifs—an intricate circular jaal

and linear creepers with fine stripes accenting the sleeve hem

animated by striking panels of thatha pachai (parrot green) and kaapikuru—the deep maroon of coffee beans drying in the sun

Merchant's Daughter dress Jacaranda Avenue captures the poetryMerchants Daughter carries the spirited exuberance of Chettinad at its most theatricallayered, vibrant, and unapologetically expressive. Crafted in lightweight kandaangi cotton, the ankle length, flared kurta dress brings together a striking teal base with the richness of Athangudi inspired tones, punctuated by ruby hued magenta accent panels and anchored by a warm purple border that holds the palette together beautifully. A lively medley of handwoven