PRIME Hydration Ice Pop 4PK Shopify Collective The palate is rich and

The palate is rich and balanced

ACM “Artist of the Decade” Jason Aldean and multi-platinum

instead of the traditional rye

was aged and matured in first-fill bourbon barrels before being carefully finished in sumptuous Oloroso Sherry butts

Deep amber in color

PRIME Hydration Ice Pop 4PK Shopify Collective The palate is rich andWe created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. We dropped our first product, PRIME Hydration in 2022 and since then, we've continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you'll love. Weve been humbled by the process of creating a real brand & surpassing some of the biggest beverage