Riding Rainbows Frame:White Frame - No Mat I then spent time working

I then spent time working the image to a point of near destruction

It’s much too easy to give in to the cold and stay inside

Enjoy the savings on what we've got left

but I found the concept appropriate

My solution… why not build it upwards

Riding Rainbows Frame:White Frame - No Mat I then spent time workingABOUT THIS POSTER Cycling has been a source of many happy, magical moments in my life and yet also connects me to my stubborn determination to go faster, further, higher. I was seeking a design that was graphically simple and conceptually about the magic of riding but which, on closer inspection would give a nod to the rush of adrenaline, the grimace of determination that even a unicorn riding rainbows would sport as it charges toward the finish line.