American Crew Forming Cream 50g L'Occitane en Provence Four products that approach firmness

Four products that approach firmness from different angles: the day cream sits first

The silk texture settles without dragging

Diesel's signature woody-amber base keeps it grounded instead of sweet

most shades will last months of daily use

Espresso opens with a hit of coffee and amber — warm

American Crew Forming Cream 50g L'Occitane en Provence Four products that approach firmnessA cream that holds without the shine or the stiffness the thing you reach for when you want texture that looks like you weren't trying. American Crew's forming cream sets medium, brushes through easily if you change your mind mid morning, and doesn't flake out by evening. Work a dime sized amount through damp hair, shape it, and let it dry. Good for crew cuts, textured crops, and anyone who wants definition without that pomade gloss.