Youll play it to protect your commander, your creatures, or just all your permanents from a wrath effect and more
Again, if you have something like Doubling Season on the board, you can ramp up the effectiveness of this ability
Archon of Cruelty If you want to reanimate, Sneak Attack, and otherwise cheat a creature into play, Archon of Cruelty is often one of your best options due to the overwhelming advantage of eating your opponents board, providing immense card advantage, and pressuring life totals
Set Championship If you participate in a Set Championship event, again at a local game store, you are entitled to the Woody, Jungle Guide promo card
Lifelink equipment like this is great in decks with Spellslinger dorks like Guttersnipe that kill with damage, and you'll gain massive life to boost the dork in question to stop interaction