It is nearly impossible to tell in an isolated photo because of all the variation the camera and light can introduce, but it is obvious when you put both cards side by side
These cards are designed as true collector's trophies, featuring premium design elements and minimal availability
"Pokmon TCG Live also comes with a suite of improvements, including a new card logic engine that provides more player feedback around gameplay events, as well as a Ranked Ladder, Battle Pass, duplicate card protection with Credits, 3D avatars, updated visual effects, and more fluid gameplay." You can catch the new avatars and snazzy visual effects down here in the announcement trailer
Counters are the third thing that makes a creature modified, but Chishiro only puts them onto creatures that are already modified
Combine that with Final Fantasy nostalgia and a premium borderless surge foil, and his high market price makes perfect sense