Your win con is probably using cards like Tezzeret, Master of the Bridge and such to lean into the life loss aspect, but you could do any number of wincons really
It won't be a land in addition to its other types until it enters the battlefield
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Assuming each player plays at least one spell on their turn, The Lord of Blood will have its ability trigger four times, and with lifelink wed gain life on each trigger
That being said, Summon: Primal Odin is pretty good and his abilities are very sweet, especially the second chapter that lets you WIN THE GAME if you deal combat damage with it