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With decades of history in the games fabric before it even hit the internet, Magic already had an enormous fanbase and plenty of experience in monetising itself

Its interaction with Witch's Oven was a frustrating one to try and get around, and made a pretty nice life drain loop

What makes a Pokemon card so expensive

For reference on how the broader 151 set runs: in standard Scarlet & Violet sets a Double Rare lands around 1 in 5 packs, an Illustration Rare around 1 in 12, an Ultra Rare around 1 in 15, a Special Illustration Rare around 1 in 90, and a Hyper Rare anywhere from 1 in 300 to 1 in 700

That said, this mechanic isnt anything we havent seen before, as its basically yet another version of Kicker