Because while for his teachers it is merely a distracting piece of sparkly cardboard, for this eight-year-old boy, its the fire-spitting monster that hes been chasing since the start of term
If we look at the most played creatures in the 99, this hits Archmage Emeritus, Champion of Lambholt, Drannith Magistrate, Esper Sentinel, Grand Abolisher, Notion Thief, Opposition Agent, Pitiless Plunderer - the list goes on
The thing that places them so high on the list though, is that you can then pay seven mana, one of which has to White, Blue, Black, Red, and Green, to exile the top three cards of your library, and you can then play them without paying their mana costs
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