I'm not proud of it), and the third helps to make sure that you hit your third land drop but also provides a bit of stall (in the freaky face-wall) and a bit of life in a cheap early enchantment
While having to ban cards in Standard is bad, hyping up a new card type and having it fall flat and go unplayed is (perhaps) just as bad, so Wizards is incentivized to take more risks to make sure new card types see play
Regardless, theres an aura of holiness to these
Aside from the value, though, and aside from its place in perhaps the greatest collectible hobby of all time it's just an absolutely beautiful piece of artwork that has influenced Pokmon sets for years and years to follow
However, as the copy enters, it'll also apply Catch of the Day's replacement effect again, allowing the copy's controller to choose an option for Keyword , Whenever this creature attacks , and Size