Having a Hyper Rare gold card from Twilight Masquerade further increases it's value due to its rarity within the set
Its much the same process with sites like Star City Games, TCGplayer, Card Kingdom, etc., and a lot of the differences come down to the exact seller fees, the buylists each individual site has, and how you need to ship your cards

Value: $$ Parallels : Fire, Freedom, Holo, Jazz, One Hundred, Red Stars, Rocket, Stars, White Sparkle, Wave (#ed/300), Aqua (#ed/299), Orange (#ed/249), Blue (#ed/199), Flex (#ed/149), Red (#ed/99), Orange Scope (#ed/79), Pink Velocity (#ed/79), Electricity (#ed/69), Purple (#ed/50), Bronze Mojo (#ed/35), Shield (#ed/32), Black Pandora (#ed/25), Lime Green (#ed/20), Ice (#ed/15), Purple Stars (#ed/15), Gold (#ed/10), Green (#ed/5), Black (1/1), Gold Vinyl (1/1) Other 2023 Donruss Optic CJ Stroud cards: Chain Reaction #CR-CJ Downtown #D-2 First Year Fresh #FYF-CJS Hidden Potential #HP-CJ Light It Up #LU-CS My House #6 Mythical #14 Passing Grade #PG-CS Rookie Kings #4 Rookie Phenom #RP-CJS Rookie Primary Colors #5 Rookie Recruits #4 2023 Panini Black CJ Stroud Rookie Card #154 A card with a serial number doesnt make it rare
In fact, the first deck protector sleeves (Top-loader) were quite rigid and designed only to protect collectible cards from wear
EM Odd Eyes 2.2.6